Diane Charno

Diane Charno is a seasoned destination marketing executive with over 30 years of experience in brand strategy, integrated communications, and tourism promotion. As Executive Vice President of Marketing and Communications for Visit Myrtle Beach, the tourism division of the Myrtle Beach Area Chamber of Commerce and CVB, she leads innovative marketing strategies that drive brand awareness, visitor demand, and tourism-driven economic impact.

A key member of the Chamber’s senior leadership team, Charno plays a vital role in promoting, protecting, and enhancing the Myrtle Beach area as a vibrant destination and business hub. Under her leadership, Visit Myrtle Beach has launched award-winning campaigns, cultivated strategic partnerships, and implemented storytelling and media efforts that elevate the destination’s reputation and visitor experience.

Since joining the Chamber in 2017, Charno has drawn from a rich background in destination marketing, having held agency leadership and senior marketing roles at Ascedia, Boelter + Lincoln, and Laughlin/Constable. She has helped grow and elevate renowned tourism and lifestyle brands including Travel Wisconsin, Wisconsin Dells VCB, Schlitterbahn Waterparks & Resorts, and Sub-Zero & Wolf.

Charno lives in the Myrtle Beach area with her husband, Tracy, where she enjoys the coastal lifestyle and remains a passionate advocate for tourism as a catalyst for community success and quality of life.