Frank Filice

Frank Filice is an award-winning marketing executive with 25 years of experience driving growth, building brands, and telling unforgettable stories across the Travel, Tech, and CPG industries.

He currently leads marketing at Sonoma County Tourism, where he helps shape the identity of a region celebrated for its world-class wine, warm hospitality, and natural beauty. Under his leadership, the organization achieved a historic milestone in 2024 with $2.44 billion in visitor spending, according to the latest Dean Runyan report.

Throughout his career, Filice has blended data-driven strategy with breakthrough creative to spark emotional connections, shift perceptions, and deliver measurable impact. From launching global campaigns and pioneering experiential programs to crafting destination storytelling, he believes great marketing starts with purpose and ends with performance.