Jessica Schultz

As EVP of Media and Analytics, Jessica leads the overarching strategic vision of the agency’s integrated planning practice across North, Central and South America. She oversees the operations and development of MMGY’s media planning and buying, including paid social, performance analytics, data strategy and engagement planning practices. Her teams concentrate on tying data to integrated channel strategies to execute innovative and creatively led campaigns with results-driven objectives. Jessica played an instrumental role in the architecture and development of MMGY’s Terminal, the first-of-its-kind audience activation platform.

Jessica has spent more than a decade with MMGY, leading integrated strategy and developing award-winning campaigns for clients. Her extensive industry experience includes creating strategies for clients such as Choice Hotels International, Inc., the Colorado Tourism Office, CheapCaribbean.com, Costa Rica Tourism, Destination DC, the Los Cabos Tourism Board and The Meritage Collection. Jessica is a well-known thought leader in the industry, having served on the Expedia Select Board since 2018 as the only agency partner appointed. She also is a frequent and repeat speaker at industry events.