Jose Moreno

Jose Moreno is a seasoned sports business executive with over 20 years of experience in the sports industry. Currently, he serves as the Chief Marketing Officer for USA Pickleball, where he leads national brand and marketing initiatives, corporate partnerships, national events, membership, PR/communications, social media, and charitable giving efforts. Before joining USA Pickleball, Jose spent nine years as the CMO of the Fiesta Bowl, where he played a key role in the organization’s growth and brand strategy and supporting the expansion of College Football. Throughout his career, he has contributed to some of the most significant sporting events in the U.S., including the College Football Playoff National Championships, NBA All-Star Games, Super Bowl, and USA Pickleball National Championships.

Jose's career also includes stints at Grand Canyon University and the Phoenix Suns where he led all community relations events and athlete programming. He holds a graduate degree in Leadership from Grand Canyon University and an undergraduate degree in Marketing from the University of Colorado at Colorado Springs.

Outside of his professional life, Jose recently relocated back to Colorado with his wife, Jordan, and their two children. He enjoys outdoor activities, traveling around the world, coaching his son’s youth sports teams and cheering on the Broncos!