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Julie Gilbert

Vice President of Sales & Marketing
Destination Niagara USA
Julie Gilbert Headshot

Julie is Vice President of Sales & Marketing for Destination Niagara USA. She leads the organization’s marketing, communications, sales and brand management functions to increase the visibility of, and visitation to, Niagara Falls USA and its assets as a leisure and meetings destination. 

With over 20 years of tourism marketing experience, Julie joined Destination Niagara USA in 2014 and directed the initiative of repositioning the iconic Niagara Falls USA brand. Prior to joining Destination Niagara USA, Julie served as Director of Sales and Marketing for National Park Reservations, the oldest and largest provider of reservation and information services for national parks and gateway communities. Julie started her career as Director of Sales and Marketing for the State of West Virginia.  She then accepted the Director of Marketing Programs for the American Society of Travel Agents before establishing a full service travel, tourism, and hospitality marketing agency providing strategic marketing, sales, and management services to a wide range of travel-related companies including Disneyland Resort, Big Mountain Ski & Summer Resort, and US Dept. of Commerce among others.

Julie has a Bachelor of Science in Business and Management Studies from the University of Maryland, holds the CDME (Certified Destination Management Executive) through Destinations International along with a CTP (Certified Travel Professional) designation from the National Tour Association.

As an industry leader, she has served on the executive board of the Travel and Tourism Research Association (TTRA) and is currently Chair of the North East Chapter of TTRA, currently serving on the USTA’s IPW (largest international travel trade show) advisory committee. In addition, she serves as Chairperson for Wine, Water & Wonders of New York State, and on the Board of Directors for the Lockport (NY) Locks Heritage District Corporation, Canal New York and the Marketing Committee for New York State Travel Industry Association (NYSTIA).