Kenny Farrell

Kenny Farrell enters his 28th season with the D-backs in 2025 and is responsible for advertising, promotions, fan development, fan experience, creative production and consumer research. Farrell also oversees the team’s Ticket Operations department where he spent his first 12 seasons with the organization. With a background in analytics, Farrell brings a data-driven approach to the team’s marketing efforts. He led the development and rollout of internally developed BI tools and a custom CRM application to aide smart and swift decision-making needed for the organization. Farrell also manages the teams Fan Experience departments, including game presentation and oversight of the club’s food and beverage and retail operations. Farrell’s career began in the team’s ticket operations department where he started in 1998. Farrell became Director of Ticket Operations in 2006 before building the teams Business Analytics department in 2010. Farrell has led all club-marketing efforts since 2016 with a focus on ticket sales and fan experience.     Farrell is a graduate of Arizona State University where he earned a Bachelor of Science and Masters of Arts in Communication.