Lauran Peoples

Lauran Peoples is the Director of Sales, Marketing & Business Development at Visit Richmond, VA, where she brings a strategic, creative, and data-informed approach to destination growth. With over 15 years of experience in tourism sales and marketing, she’s built a reputation for turning insights into action and creating alignment across teams, partners, and markets.

Lauran believes that data tells a story, and when paired with the right narrative, it can shift perspectives and open doors. Her work is rooted in curiosity, context, and a deep respect for place. She’s intentional about building strategies that not only drive business but also reflect the character and values of the communities they represent.

Her leadership style is thoughtful and deliberate, shaped by a clear understanding of what it takes to move from conversation to execution. She leads across sales and marketing with a systems mindset, always looking for the subtle connections that can unlock bigger outcomes. She believes in the butterfly effect and the idea that small, intentional shifts can create lasting impact. For her, inclusiveness is not a checkbox. It's a strategic lens and a shared responsibility.

Outside of work, Lauran is an avid solo traveler who believes that she is her own itinerary, follows her instincts, and starts every day with a good cup of coffee. It’s less about the caffeine and more about the ritual.