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Pete Rosenboro

Assistant Commissioner
Tennessee Department of Tourist Development
Peter Rosenboro Headshot

Pete Rosenboro serves as Assistant Commissioner of Welcome Centers for the Tennessee Department of Tourist Development. He began his service in state government in 1998, and has served in multiple roles during his tenure. Rosenboro oversees the department’s 16 Welcome Centers, which serve as a first point of contact for over 15 million visitors annually. Under his watch, Tennessee Welcome Centers have received numerous accolades including national recognition by Keep America Beautiful for efforts to prevent and reduce litter through the Cigarette Litter Prevention Program.  Each Welcome Center is green certified with energy-efficient practices in place to minimize environmental impact. In 2020, Welcome Centers remained open throughout the pandemic providing a critical service to travelers. During that time, centers received a number of improvements to aid communication including the installation of more than 60 monitors, fiber internet and new traffic counters. Welcome Center staff are certified ambassadors for the state of Tennessee and maintain a near-perfect rating for outstanding customer service.

A native of Bristol, Tenn., Rosenboro attended East Tennessee State University where he earned a bachelor’s degree in speech and mass communications. He serves on a number of boards including Keep Tennessee Beautiful, Community Foundation of Middle Tennessee Sports Fund Advisory Board and UNA Bears Advisory Board. Rosenboro is a two-time Chair of TGEI (Tennessee Government Executive Institute) and was appointed to the Tennessee Department of Agriculture’s Southern Region Recreation Resource Advisory Committee by the U.S. Secretary of Agriculture.