Rachel Brown

Rachel Brown is the Destination Stewardship Director for North America for Destination Wayfinder, a cutting-edge platform powered by Miles Partnership dedicated to advancing stewardship and strategic planning for destination organizations. In this role, she drives growth strategy, builds industry partnerships, and helps tourism organizations strengthen their role in destination management. With over 20 years of experience in the marketing industry, Rachel previously led Visit Durango through a groundbreaking transformation, establishing one of the first dedicated destination management and stewardship departments in the U.S. She has also held key leadership roles at Visit Fisherman’s Wharf and Visit Oakland. She also served on the Board of Directors and chaired the Marketing Committee for the Colorado Tourism Office. Rachel is a Certified Destination Management Executive (CDME) and holds a professional certification in sustainable tourism from the Global Sustainable Tourism Council (GSTC). A passionate traveler, Rachel has explored 45 countries and counting, bringing a global perspective to her work in shaping sustainable tourism strategies.