Shane Brossard

Shane Brossard, a visionary marketing leader, drives tourism growth and economic impact as Chief Marketing Officer of Travel Wisconsin. With a proven track record of over a decade at the helm, Brossard has transformed the state’s brand into a national destination.

His data-driven approach and strategic acumen have generated an impressive $2.5 billion in incremental visitor spending and attracted 16.8 million additional travelers to Wisconsin. Recognized for his exceptional marketing prowess, Brossard was honored as one of Hospitality Sales and Marketing Association International’s “Top 25 Most Extraordinary Minds in Sales, Marketing, and Revenue Optimization.”

Brossard’s expertise extends beyond campaign development. He is a skilled collaborator, fostering strong partnerships with industry stakeholders and advertising agencies to elevate Wisconsin’s profile. His deep understanding of the state’s tourism landscape, combined with a data-driven approach to storytelling, has elevated Wisconsin to a premier travel destination.

Brossard has worked under two Governors and three Secretaries of Tourism during his twelve years at Travel Wisconsin. A Wisconsin native, Brossard studied marketing and advertising at Northern Michigan University and the University of Wisconsin – Whitewater.