Did you miss Simpleview's Learning Lab at ESTO, or want to review the material again? Simpleview guides you through the customer journey from awareness to conversion and beyond.
Tourism marketing has changed significantly over the last decade and is on the cusp of another big evolution. New technologies and concepts—including big data, marketing automation and artificial intelligence—are becoming a reality. Is your DMO ready? Learn real-world solutions that apply marketing science to consumer-centric, results-driven marketing programs. You'll see firsthand where tourism marketing is going and the marketing concepts you'll need to remain relevant. Attendees:
Are inspired with real-world examples.
Discover how to target the right audience with the right message.
Learn to optimize their targeted messages for multiple web mediums.
Learn how to use critical tools like Google Experiments, Stackla, Act-On and Google Optimize.
Enhance your destination’s presence across Google’s platforms. Miles Partnership’s Chris Adams, CA Clark and Kim Palmer walk you through simple, actionable tips that can be used to improve the quality and accuracy of content across Google’s many platforms including Google Search, Google Maps, Google Street View, Google My Business Listings, and more.
Miles Partnership demonstrates:
How search is changing, and why your organic search traffic may be flat or down.
The Google DMO Partnership Program, and the free tools and solutions available to DMOs and their business partners.
Simple, free actions destinations and businesses can take to enhance their Google presence and drive measurable results.
*For more information about this topic, read Madden's post on our NEW ESTO Blog.
Smart cooperative marketing extends budgets and delivers valuable exposure to partner brands, some who might not otherwise be able to participate. Are you creating co-opportunities for your partners? Are you leveraging your assets to the best of your ability? Learn the impact of effective cooperative marketing programs, the benefits they deliver, and the elimination of competition a solid strategy provides. Madden:
Shows how many cooperative tactics continue to stand the test of time.
Explains why new forms of advertising should be evaluated for opportunities to extend ad effectiveness through cooperative marketing.
Explores the future of cooperative marketing as an integrated omnichannel approach, rather than a fragmented strategy over a multitude of channels.
ESTO's Destiny and Mercury Awards, which recognize excellence and creative accomplishment in destination marketing, are an annual highlight of ESTO year after year. U.S. Travel staff provides some background about the award program, as well as insights into the strategy and process behind a successful award entry. Past award entrants and a member of the judging panel share tips on how to create a standout award entry. This webinar demonstrates:
An overview of the ESTO awards program, including background on how to navigate the award submission form.
How to craft an award entry, utilizing strategies practiced by leading creative agencies.
How to create an award entry that will WOW the judging panel.
*For more information about this topic, read CrowdRiff's poston our NEW ESTO Blog.
Every year, or even every season, DMOs embark on a huge project: putting together a print visitor guide. The goal? Give potential visitors the information, resources, and inspiration they need to choose your destination, start planning their trip and have a great experience when they arrive.
But with the sea of information available to travelers today, what makes a standout visitor guide? Over the past few months, CrowdRiff has collected destination visitor guides from all over North America and assessed them based on how they align with the modern-day traveler journey.
In this webinar, CrowdRiff shares:
Recent trends in visitor guides.
Examples of some visually-stunning visitor guides.
Tips on creating a visitor guide that wows, on any budget.
Top Five Digital Tips for Destination Marketing in 2018
How can you leverage and maximize your organization’s marketing budget? Ryan Bifulco, founder and CEO, Travel Spike, explores how to make your marketing budget more efficient, no matter your organization’s size. Travel Spike:
Shows how to save money by boosting your marketing ROI.
Demonstrates how to stretch your advertising dollars.
Demystifies words like "programmatic."
Shows how to leverage the right influencers for your destination.
ESTO (Educational Seminar for Tourism Organizations) is the premier annual learning and knowledge-sharing forum for destination marketing professionals. It is unique in that it is created by and exclusively for this specific target audience. ESTO is not open to other industry sectors, with the exception of a limited number of official ESTO sponsors.