*For more information about this topic, read ADARA's post on our NEW ESTO Blog.
Tourism marketing is moving toward a stronger, more personalized digital world, and that’s a good thing. The need to connect with high-value visitors and to create digital campaigns that resonate is crucial for ongoing success. Travel data is at our fingertips at a scale never seen before. The trick is how to use it to measure and modify marketing messages.
Destination intelligence provides the insights DMOs need to increase visitation, visitor spend and intent-to-visit. By capitalizing on the real-time traveler data that is available, you can learn more about your most valuable visitors, modify your marketing to drive further visitation and attribute a genuine economic impact to your marketing.
ADARA teaches you how to target your most valuable potential visitors, act on the data to create more personalized marketing campaigns, and measure the success of these campaigns to modify accordingly.
Leave with these takeaways: