ESTO Webinar Series

This webinar summarizes the findings and recommendations from "Funding Futures," a major study of the recovery and future of tourism and DMO funding coming out of the COVID-19 crisis. The project analyzed 115 North American cities, all 50 U.S. states and 10 Canadian provinces to summarize the current situation, the impact of the COVID-19 crisis, and the outlook for recovery. The study also introduces and explores nine alternative funding options for DMOs to be “built back better” – options for more balanced, resilient and sustainable funding. 

John Lambeth of Civitas, Chris Adams of Miles Partnership, Adam Sacks of Tourism Economics and Erin Francis-Cummings of Destination Analysts, along with Al Hutchinson of Visit Baltimore and Cathy Ritter of the Colorado Tourism Office, discuss this essential update on your DMO’s funding future.

Tourism transactions are improving across the U.S., but there is great variance by region, city and state. What cities can expect an increase? Where is it not looking good? Who could gain or lose market share?

The ADARA team of Adam Johnson, Vivian Mur and Bill Obreiter takes a look at the data from 10 U.S. destinations and compares and contrasts flight and hotel booking trends. Sure, we all know there are some UGLY outlooks out there... but it's not all that BAD. This webinar highlights the GOOD insights we're seeing across our country and when our industry should act!

Especially in these turbulent times, it is important to celebrate the exceptional work that DMOs are doing to promote travel and tourism in their communities.

Each year, ESTO's Destiny and Mercury Awards recognize excellence and creative accomplishment in destination marketing. 

Join U.S. Travel staff for this webinar, where you will learn about the background and requirements for the awards program, as well as insights into the strategy and process behind a successful award entry. Hear from past award entrants and a veteran member of the judging panel for tips on how to create a standout award entry. 

This webinar will:

Studies show consumers spend 8.7 billion minutes viewing digital travel content every year. The most successful DMOs optimize their content to serve as micro-moments designed to drive a user to their destination. The development of conversion-worthy webpages, advertising copy, emails, and social content is critical to destination marketing. In this session, experts from Simpleview's award-winning digital marketing team review solutions for crafting content designed to convert. You will be ready to take your web, email, video and social strategies to the next level from campaign conception to conversion completion...like a BOSS!

*Please click here to view the videos described in Simpleview's webinar presentation.

With so many destinations to choose from, how do travelers decide which vacation destination is right for them? In this webinar, Travelzoo will share travel trends and what inspires travelers to select a vacation destination, including generational data and tips on how DMOs can bring their destination to life using video and social. This webinar will show:

The meetings and convention industry has faced a constant state of disruption for more than a decade. Because disruptive software and an increasingly younger workforce are changing the space so quickly, DMOs/CVBs need to understand how to evolve at a similar rate to remain an important resource in the meeting planning process.
Backed by the latest, "The CVB and the Future of the Meetings Industry" research, this webinar will highlight the importance of the CVB's role and focus in on how a CVB can adapt in a rapidly growing segment of the travel industry.
 
This webinar will share: