JOIN US FOR A SERIES OF
WEBINARS

Webinars enhance the ESTO experience throughout the year.
Below is the schedule for confirmed webinars. Continue to check back for additions to the lineup.

UPCOMING WEBINAR SCHEDULE

All webinars are Thursdays from 2:00-3:00 pm ET unless otherwise noted.

 
Webinar slides and videos are a U.S. Travel member benefit.
Members must be logged in to view those materials.

 

WEBINAR HOSTTIME & DATEDETAILS

Civitas_Miles_TE

2:00-3:00 p.m.
August 20

REGISTER NOW 

 

Funding Futures: The Impact and Future of Tourism & DMO Funding in the Response & Recovery From COVID-19

This webinar will summarize the findings and recommendations from “Funding Futures,” a major study of the recovery and future of tourism and DMO funding models coming out of the COVID-19 crisis.  The project analyzed 115 North American cities, all 50 U.S. states and 10 Canadian provinces to summarize the current situation, the impact of the COVID-19 crisis and the outlook for recovery. It also introduces and explores nine alternative options for tourism and DMO funding to be “built back better” for more balanced, resilient and sustainable funding.

 

SImpleview

2:00-3:00 p.m.
September 17
Simpleview/ESTO Webinar
Additional details are forthcoming.

Miles Partnership

2:00-3:00 p.m.
October 22
Miles Partnership/ESTO Webinar
Additional details are forthcoming.

 


Thursday, August 6, 2020
Presented by Coraggio Group

The Practice of Resilience: Preparing for the Unexpected

In this webinar, Matthew Landkamer of Coraggio Group explores four key practices of resilience and how they apply at both the organizational and individual levels for destination leaders. He also explains how to integrate this thinking into your planning process, setting you and your organization up to be both strong and flexible in the face of future challenges.

Participants learn:

  • Four key practices that foster resilience.
  • How to assess your organization’s resilience.
  • How to apply this resilience into an integrated planning ecosystem.
 U.S. Travel members must log in above to view all webinar slides and videos.




Thursday, June 18, 2020
Presented by ADARA

The Ugly, The Bad and The Good: Using Data to Determine Travelers' Next Steps

Tourism transactions are improving across the U.S., but there is great variance by region, city and state. What cities can expect an increase? Where is it not looking good? Who could gain or lose market share?

The ADARA team of Adam Johnson, Vivian Mur and Bill Obreiter takes a look at the data from 10 U.S. destinations and compares and contrasts flight and hotel booking trends. Sure, we all know there are some UGLY outlooks out there... but it's not all that BAD. This webinar highlights the GOOD insights we're seeing across our country and when our industry should act!

 U.S. Travel members must log in above to view all webinar slides and videos.




Thursday, May 21, 2020
Presented by CrowdRiff

Best Practices for Using Social Media During the COVID-19 Crisis and Beyond

CrowdRiff has spent the last several weeks speaking with hundreds of destination marketers as they grapple with adapting to the effects of COVID-19 on their destination marketing plans for 2020. 

Join Amrita Gurney, VP of Marketing & Community,  as she shares best practices of how to use Facebook, Instagram, TikTok, and more both during periods of restriction and when regions open up again for tourism. Learn how other city and state DMOs are using social media as an essential tool in their overall marketing plan. 

 U.S. Travel members must log in above to view all webinar slides and videos.




Thursday, April 23, 2020
Presented by U.S. Travel Association

Award Winning Tips for the ESTO Awards

Especially in these turbulent times, it is important to celebrate the exceptional work that DMOs are doing to promote travel and tourism in their communities.

Each year, ESTO's Destiny and Mercury Awards recognize excellence and creative accomplishment in destination marketing. 

Join U.S. Travel staff for this webinar, where you will learn about the background and requirements for the awards program, as well as insights into the strategy and process behind a successful award entry. Hear from past award entrants and a veteran member of the judging panel for tips on how to create a standout award entry. 

This webinar will:

  • Share an overview of the ESTO awards program, including background on how to navigate the award submission form.
  • Demonstrate how to craft an award entry, utilizing strategies practiced by leading creative agencies.
  • Explain how to create an award entry that will WOW the judging panel.
 U.S. Travel members must log in above to view all webinar slides and videos.




Thursday, February 27, 2020
Presented by Travelzoo

2020 Travel Outlook

Join Travelzoo as they share new data from a 2020 travel trends survey that will shape the industry in the decade to come. Attendees will gain insights on how responsible travel and sustainability are impacting travel decisions, the top destinations and experiences travelers are interested in and how world events are affecting current and future travel plans.

 U.S. Travel members must log in above to view all webinar slides and videos.




Thursday, October 10, 2019
Presented by Simpleview

Crafting Content Like A Boss

Studies show consumers spend 8.7 billion minutes viewing digital travel content every year. The most successful DMOs optimize their content to serve as micro-moments designed to drive a user to their destination. The development of conversion-worthy webpages, advertising copy, emails, and social content is critical to destination marketing. In this session, experts from Simpleview's award-winning digital marketing team review solutions for crafting content designed to convert. You will be ready to take your web, email, video and social strategies to the next level from campaign conception to conversion completion...like a BOSS!

*Please click here to view the videos described in Simpleview's webinar presentation.

  • Learn to craft the right message for each of the five stages of travel.
  • Discover new techniques for content research.
  • Get inspired with real-world examples.
 U.S. Travel members must log in above to view all webinar slides and videos.




Thursday, September 12, 2019
Presented by Madden

Traveler Intents are the New Demographic

Are you tired of hearing about millennials and their travel habits? Wouldn't you like to use data to discover more than just age and gender? Forget what you think you know about targeting by demographics. When companies target specific audiences, people are often generalized into categories such as gender, age and sexual orientation. Humans want to be recognized as individuals. Stop targeting travelers based on generalizations and instead start looking at why they are traveling.

  • Understand the advantage of targeting based on traveler intents versus demographics alone.
  • Identify where you have content or marketing gaps for your identified traveler intents.
  • Rethink how to create your “perfect” marketing mix for your destination’s traveler intents.
 U.S. Travel members must log in above to view all webinar slides and videos.




Thursday, June 20, 2019
Presented by Travelzoo

Attracting Travelers with Storytelling and Video

With so many destinations to choose from, how do travelers decide which vacation destination is right for them? In this webinar, Travelzoo will share travel trends and what inspires travelers to select a vacation destination, including generational data and tips on how DMOs can bring their destination to life using video and social. This webinar will show:

  • The top trends influencing a traveler's destination selection.
  • How video is impacting traveler decisions, including specific data.
  • Best practices for utilizing different types of video.
 U.S. Travel members must log in above to view all webinar slides and videos.




Thursday, May 30, 2019
Presented by ADARA

The Marketing and Research Challenge: Riding the Wave of Data

For many travel marketers, while research shows that personalization is important, the path to getting there is still unclear. The problem is pervasive across the travel industry with only 38% of travel companies rating their ability to personalize at four or five stars out of five. For years, travel marketers have lagged behind in the trend of prioritizing data-driven marketing—but there is good reason to start to emphasize it.

On this webinar, Andria Godfrey, senior director, global customer success, and Ted Sullivan, vice president, destinations, Europe, ADARA will:

  • Share key insights into the tiered journey to personalization and measurement.
  • Demonstrate how travel marketers can significantly increase the relevance and understanding of their brands.
  • Debate how a few global travel brands are driving personalization and redefining measurement in travel.
 U.S. Travel members must log in above to view all webinar slides and videos.




Friday, April 26, 2019
Presented by Miles Partnership

Innovation in the Meetings Industry

The meetings and convention industry has faced a constant state of disruption for more than a decade. Because disruptive software and an increasingly younger workforce are changing the space so quickly, DMOs/CVBs need to understand how to evolve at a similar rate to remain an important resource in the meeting planning process.
Backed by the latest, "The CVB and the Future of the Meetings Industry" research, this webinar will highlight the importance of the CVB's role and focus in on how a CVB can adapt in a rapidly growing segment of the travel industry.
 
This webinar will share:

  • Factors that are disrupting the meetings industry.
  • Five key value drivers CVBs offer meeting planners as a critical resource in the destination.
  • Examples of how CVBs are evolving to help meeting planners reach their business goals.
 U.S. Travel members must log in above to view all webinar slides and videos.



Content like past webinars, attendee contact information and certain presentations are restricted. For access, contact esto@ustravel.org.