Are You Ready for It?

The next 12–18 months will redefine the way destinations engage, serve, and convert travelers—powered by artificial intelligence. This forward-looking session will explore how AI is moving from novelty to necessity in destination marketing. We’ll dive into the rapid evolution of conversational AI, predictive search, and traveler behavior modeling, audience segmentation and what it means for traditional digital strategies like websites, apps, and static content. Expect a provocative discussion on how vertical AI platforms tailored for tourism will begin to outperform horizontal tools, and how destinations must adapt their data strategies, staffing models, and tech stacks to remain competitive. We’ll also cover emerging use cases: multilingual visitor servicing, mobile concierge tools, dynamic itinerary creation, and AI’s growing role in accessibility and personalization. If you’re still treating AI as an experiment, you’re already behind. This session will challenge your assumptions and prepare you for what’s next—because the future of travel isn’t coming. It’s already here. Are you ready for it?