Beyond the Likes: Balancing Brand Alignment and Influencer Partnerships

Influencers can play a critical role in DMO marketing strategy. However, influencers are people and people come with a variety of opinions and viewpoints that may not always be consistent with your brand. In an increasingly polarized world, learning to work with third-party validators without entangling your brand is imperative. In this session, we’ll explore how to avoid landmines when it comes to partnering with influencers, while also sharing best practices in justifying your influencer strategy to stakeholders.