Engineering Experience: Reimagining the Destination Brand

Today’s travelers don’t just want a stay—they want a story. In this engaging conversation, the Chief Marketing Officer of MGM Resorts joins Tiffany Kerr, SVP and Chief Marketing Officer of Visit Austin, to offer a behind-the-scenes look at how one of the world’s most recognizable hospitality brands is evolving to meet rising expectations. From reimagining the guest journey to investing in digital innovation, you’ll get an inside look at how MGM is building emotional connections, strengthening loyalty and creating experiences that feel both personal and unforgettable. Whether it’s luxury, loyalty or digital transformation, this session explores what it takes to stand out in a world where brand experience is everything.