How to Market to a Meeting Planner

Marketing to meeting planners isn’t the same as marketing to leisure travelers—and striking the right balance between sales goals and brand storytelling can be tricky. So what actually gets their attention?

In this fast-paced session, go beyond the guesswork with straight talk from marketers, sales professionals and meeting planners themselves. You’ll dig into what messaging breaks through, what creative actually converts, and how to align your brand with the needs of the group business market. Leave with actionable insights to elevate your approach—and help your sales team seal the deal.