The New Frontier of Destination Marketing: Streaming Shows & Brand Partnerships

Streaming platforms aren’t just for entertainment—they’re fast becoming a powerful tool for destination storytelling. In this session, explore how tourism boards are teaming up with brands like Rivian and Jeep to create compelling content that moves audiences, featuring campaigns from Illinois Tourism and Travel South Dakota, both distributed on Roku through Matador Network partnerships.What you’ll learn:- How to leverage streaming media for high-impact destination marketing- The power of cross-industry brand partnerships to elevate your message- Ways to measure success and ROI in this new media frontier