Join us for an informal and informative conversation as we deconstruct what it means to advocate for the travel industry and hear how industry communications and grassroots play critical roles in furthering our industry narrative and policy agenda. Hear why it matters for travel organizations to engage local and state officials and the value in initiating and fostering relationships with your elected officials. Advocacy can seem complicated and like there’s its own set of rules…so come learn best practices for breaking through the noise, hear from your peers on what’s worked for them, learn about the resources that exist from U.S. Travel and discover how you can easily move from the advocacy sidelines to the playing field.
PLEASE NOTE: We ask that all ESTO sponsors refrain from attending the peer open forums to foster an environment of collaboration for staff from DMOs and state tourism offices. Thanks for your understanding!