The emerging field of decision science will soon have a game-changing effect on how marketers communicate. Evidence is uncovered every day by social scientists, neuroscientists and behavioral economists that proves people are hardwired to behave in certain ways. And even though consumers THINK they are in control, the fact is UP TO 95 percent of their purchase decisions are made subconsciously.
Part futurist and part Indiana Jones, Dustin Garis embarked on one of the most extensive research expedition of its kind, spanning 50 countries across 6 continents. From this, he uncovered the most powerful global trends that impact the future of travel for both leisure and business. This includes the "Life Profit" concept, which redefines the way people measure their life—not in dollars, but rather by richness of memorable experiences.
ESTO (Educational Seminar for Tourism Organizations) is the premier annual learning and knowledge-sharing forum for destination marketing professionals. It is unique in that it is created by and exclusively for this specific target audience. ESTO is not open to other industry sectors, with the exception of a limited number of official ESTO sponsors.