Destination Immersion: Raising Spirits: Crafting a Signature Cocktail to Tell Your Destination’s Story

Pre-Registration Required

About the Immersion: What if a cocktail could tell the story of your destination? In this interactive and flavorful session, discover how Visit Phoenix turned local ingredients into a powerful branding tool with The Phoenix, the city’s official signature cocktail.    

Learn how tourism leaders, mixologists, and community partners collaborated to craft a drink that captures the city’s spirit—literally—and how it now serves as a tool for storytelling and visitor engagement.    

Enjoy a tasting of The Phoenix cocktail, get behind-the-scenes insights into the creative process, and take part in a hands-on exercise to uncover how your destination’s natural flavors, cultural roots, and signature vibes can be transformed into meaningful, marketable experiences that travel far and wide.    

Check-in: 9:45 a.m. – 9:55 a.m. at the Kembara restaurant at the JW Desert Ridge

Limit to 32 participants. Hosted by Visit Phoenix and JW Marriott Phoenix Desert Ridge

Questions? Please contact [email protected].

Advance RSVP required through your personalized schedule.