Destination Immersion: Raising Spirits: Crafting a Signature Cocktail to Tell Your Destination’s Story

Pre-Registration Required

About the Immersion: What if a cocktail could tell the story of your destination? In this interactive and flavorful session, discover how Visit Phoenix turned local ingredients into a powerful branding tool with The Phoenix, the city’s official signature cocktail.     

Learn how tourism leaders, mixologists, and community partners collaborated to craft a drink that captures the city’s spirit—literally—and how it now serves as a tool for storytelling and visitor engagement.   

Enjoy a tasting of The Phoenix cocktail, get behind-the-scenes insights into the creative process, and take part in a hands-on exercise to uncover how your destination’s natural flavors, cultural roots, and signature vibes can be transformed into meaningful, marketable experiences that travel far and wide.     

Limit to 32 participants. Hosted by Visit Phoenix and JW Marriott Phoenix Desert Ridge

Questions? Please contact [email protected].

Advance RSVP required through your personalized schedule.