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DMO Hot Topics by the Destinations Council Advisory Board

August 7, 2022 - 11:00am to 12:30pm
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Steelcase Ballroom CD

PLEASE NOTE: We ask that all ESTO sponsors refrain from attending the DMO Hot Topics session to foster an environment of collaboration for staff from DMOs and state tourism offices. Thanks for your understanding!

Join the hot topics discussion and learn how the Advisory Board is working on your behalf to address current issues.

  • Introducing the Website Metrics Dashboard – finally, a comparison tool to help analyze the performance of your website. The DMO Digital Performance Dashboard aims to help DMO marketers understand and create digital benchmarks for website performance and email marketing. This dashboard aggregates and helps synthesize data from participating DMOs across the country and across different platforms to establish true industry metrics for marketing activity. Participants are also able to break down the data by device usage and make data comparisons by region.
  • Talent Management: Retention and Acquisition – a discussion featuring practical solutions on how your DMO can be more competitive.

Don't forget - if you represent a city destination and your organization is a U.S. Travel Association member, that makes you a member of Destinations Council! Learn more here.