DMO Hot Topics by the Destinations Council Advisory Board

This exclusive session presented by the Destinations Council’s Advisory Board is designed by and for U.S. Travel’s member DMOs. Gain insights into the board's proactive efforts in addressing pressing issues facing DMOs today. The hot topic segment spotlights a panel of colleagues candidly discussing the negative spotlight on their city and the bold measures they've adopted to confront these issues head-on. Be inspired by the success stories and strategies employed by Philadelphia, San Francisco, Jackson, Mississippi, and Fort Lauderdale in their journey of destination image repair and branding.

Attend the hot topics discussion and learn how the Advisory Board is working on your behalf to address current issues. Don't forget — if you represent a city destination and your organization is a U.S. Travel Association member, that makes you a member of Destinations Council!

Key Takeaways:

• Learn about the Destinations Council's latest resource for member DMOs to advocate for consistent or increased investment in tourism.
• Discover how DMOs tackle negative media perceptions and navigate post-crisis recovery.
• Explore approaches to engaging with online detractors and handling sensitive issues.

PLEASE NOTE: We ask that all ESTO sponsors refrain from attending the DMO Hot Topics session to foster an environment of collaboration for staff from DMOs and state tourism offices. Thanks for your understanding!