Inclusive Innovation: Adapting Creativity for Diverse Audiences

Crafting authentic marketing strategies that truly speak to niche audiences and executing creative for diverse audiences can be daunting for destination organizations as they adapt to DEI initiatives.  In this session, we will address how diverse travelers are evolving through the lens of data-driven DEI, how to approach this challenge with creative articulation, and how to push it forward through community partnerships & storytelling. We will explore if the way we express our creativity matches with human inclinations and take into account if our ideas are practical and can be successful to increase business. 

Key Takeaways:

• Understand the Future of Travel Study findings, a tourism colab between Esra Calvert Consulting, ShareMoreStories & The Culturist Group, and decode human emotions through storytelling and AI.  
• Explore how Pennsylvania is memorializing the stories of African American heritage within large and small communities through collaborative context. 
• Be inspired by Santa Ana's authentic voice in building bridges within its diverse audience through digital touch and engagement.