Three Second Rule: Why Short Form Content is Key to Social Success

The results are in, you officially have three seconds to capture your audience’s attention before they scroll. This session will explore how short form video content isn’t going anywhere – making it more important than ever for destinations to prioritize content creation that inspires travel. Hear from content experts and DMOs that are seeing great ROI. Get ready to create short form videos that convert, because after this session, you’ll leave with actionable tools to inspire your content strategy and capitalize on best practices from destinations large and small.