From Insights to Impact: Maximizing Marketing with Data

Marketers today have a bewildering number of data sources that can help to strengthen and hone their marketing efforts — but how can one know what data and data sources really matter? In this session, three experts will share their unique perspectives on harnessing research and performance insights to strengthen marketing efforts and enhance brand storytelling. Don't miss this opportunity to learn about the ever-changing landscape of data-driven marketing and its lasting impact on shaping compelling brand narratives. 

Key Takeaways:

• How travel brands can utilize public and third-party research to inform their approach to creative and content.  
• Ways the data from your programs can increase program efficiencies.  
• How marketers can use data within specific channels to better target their audience.