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Public Relations - DMOs

August 7, 2022 - 2:30pm to 4:00pm
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Grand Gallery DEF

Reconnect with public relations DMO pros – Travel is back! It is time to collaborate in person with your peers to tackle the biggest PR challenges facing DMOs. Join this group for a helpful and transparent conversation around today’s hottest PR topics – including a deeper dive into DEI, with an emphasis on accessibility inclusion in travel, working with content creators and sharing tips to maximize engagement, managing media outcomes and expectations with our stakeholders as more outlets come and go and learn the latest on measuring PR value.

PLEASE NOTE: We ask that all ESTO sponsors refrain from attending the peer open forums to foster an environment of collaboration for staff from DMOs and state tourism offices. Thanks for your understanding!