Public Relations - DMOs

Did our workload just double?! How has your PR program of work changed since last year? Are social media and influencer partnerships taking more time than traditional media relations? Is your team being asked to communicate with local audiences in addition to out-of-state tourism targets? How is your team managing increased demands? We are excited to share best practices with our PR peers working at DMOs from coast to coast. PLEASE NOTE: We ask that all ESTO sponsors refrain from attending the peer open forums to foster an environment of collaboration for staff from DMOs and state tourism offices. Thanks for your understanding!