Peer Open Forum: Public Relations - States

PR and communications roles vary from state tourism office to state tourism office, but whether you’re in North Carolina, Arizona or anywhere in between, many aspects of the job are similar. We all must be adaptable to consider agency priorities, tourism industry needs, evolving circumstances and competing interests. How are we reaching our desired audiences with clear and consistent messages? How are we working with influencers? How are we measuring our impacts? What roadblocks are we jointly facing, and how are we pursuing solutions? Join your tourism communications colleagues from across the country to connect and discuss what’s working, what isn’t and what’s new!

Peer Open Forums are facilitated open discussions for DMO and state tourism office staff only. Please sign up for your preferred Peer Open Forum topic during registration.

PLEASE NOTE: We ask that all ESTO sponsors refrain from attending the peer open forums to foster an environment of collaboration for staff from DMOs and state tourism offices. Thanks for your understanding!