Public Relations - States
During the pandemic and now into recovery, our overall PR/communications strategies have had to be adaptable to changing circumstances and often consider competing interests. With leisure travel booming, encouraging sustainable travel practices and building an increasingly inclusive visitor environment have become a sharper focus. Other equally essential segments, including rebuilding convention and meetings business and international visitation, still need work. So how are we reaching our desired audiences with clear and consistent messages? How are we measuring our impacts? When is the right time to pivot? Join your tourism communications colleagues from across the country to connect and discuss what’s working and what isn’t and share new strategies and future PR trends in the travel industry moving forward.
PLEASE NOTE: We ask that all ESTO sponsors refrain from attending the peer open forums to foster an environment of collaboration for staff from DMOs and state tourism offices. Thanks for your understanding!