Solutions Hub: Media Monitoring Cheat Code: Utilizing AI to Streamline Earned Media Measurement

Solutions Hub presentations are 15-minute presentations with the goal of offering DMOs hands-on education and marketing insights that can be implemented in their home destinations.

When it comes to measurement of your earned media placements, how are you defining the real value? We’ll show you how to not only leverage your Key Business Objectives to build a custom measurement scorecard, but also how to use advanced AI tools to automate and enhance scoring. By integrating AI into your media monitoring strategy, you can efficiently track and analyze media coverage, extract meaningful insights, and align your PR efforts with your overarching business goals. Discover how AI can simplify coverage analysis and enable more informed PR measurement. Join us to learn actionable techniques for maximizing the impact of your media monitoring and demonstrating the true value of your earned media efforts.