Solutions Hub: The Tourism Marketer’s Guide to Bulls**t Metrics

August 11, 2024 - 2:30pm to 4:00pm

Speakers

Solutions Hub presentations are 15-minute presentations with the goal of offering DMOs hands-on education and marketing insights that can be implemented in their home destinations.

 

In a world of KPIs, ROAS and CPAs, understanding your marketing’s real impact may have you saying, “IDK.” 

  • The “right” metric might not fit when used incorrectly
  • The “wrong” metric might not fit when used by itself
  • You need to choose metrics that fit together in the right ways  

Join Epsilon on how to use the right metrics vs ones that may just be a little BS!