2024 Schedule of Events

No matter the size or scale of our destination strategies, one thing remains constant: the success hinges on how we activate those approaches. Failure to activate leads to disengaged stakeholders, misaligned resources, a lack of measurable outcomes, restless boards, and a plan gathering dust on a shelf. However, when we reorient to being strategy activators, our destination plans come alive and help our communities flourish. Strategy activators can be any one of us and it all starts with little insights that lead to big impacts. This session will explore actionable strategies, navigate common challenges, and uncover effective approaches that empower destination leaders to bring their strategies to life.

Influencers can play a critical role in DMO marketing strategy. However, influencers are people and people come with a variety of opinions and viewpoints that may not always be consistent with your brand. In an increasingly polarized world, learning to work with third-party validators without entangling your brand is imperative. In this session, we’ll explore how to avoid landmines when it comes to partnering with influencers, while also sharing best practices in justifying your influencer strategy to stakeholders.