2025 Schedule of Events

Collaboration or competition between destination partners is an age-old story. This session will explore coopetition and how to leverage these unique relationships to share innovative efforts, distribution channels, marketing campaigns, costs and risks, and much more. Hear how destinations have worked with their “competition” and the success stories of joint marketing campaigns to elevate not only their own destination but their neighboring destinations to create a valuable experience for all. Hear how destination leaders have worked together beyond advocacy and how to collaborate differently.

Advocating for the travel industry begins at the grassroots level, where local efforts can significantly influence policies and perceptions. This session aims to empower travel industry professionals, destination marketers, and community leaders with the fundamental skills to effectively engage with elected officials at local and federal levels. Learn actionable insights from industry peers who have become advocacy experts so you can walk away with a better understanding on how to amplify your voice, build lasting relationships with policymakers, and effectively advocate for policies that support and promote the transformative power of travel.

Minority-owned businesses play a pivotal role in building vibrant communities and inclusive travel destinations. Discover practical approaches for fostering collaboration and partnership between destination stakeholders, community organizations, minority-owned businesses, and travelers. This session will explore a range of innovative strategies implemented by destinations that are driving positive change in fostering a more inclusive and prosperous business environment. Participants will gain valuable insights on effectively engaging with minority-owned businesses, securing funding opportunities, and cultivating a collaborative ecosystem that benefits all stakeholders.