Are You Funding Tourism — or Just Collecting a Tax: The New 2026 Tax Study

Lodging tax rates are slowly and steadily climbing nationwide; the real question is where that money actually lands. The most up-to-date tax study highlights four trends reshaping what we know about lodging taxes. Hear never-before-shared key findings from the BRAND NEW 2026 U.S. Travel- Civitas Tax Study, about what lodging tax rates are doing and where they are going. This session walks through the data and current trends, helping DMO leaders assess whether their funding structure is built for what's next.