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Brand USA Partner Session focused on the Canadian Market


August 24, 2026 - 8:30am to 10:30am

Canadian traveler behavior is evolving, and so is Brand USA's approach. This session unpacks the latest research and consumer insights from one of the United States' most important markets and introduces a laser-targeted strategy designed to rebuild momentum. Brand USA will also share opportunities where partners can plug into this effort and amplify their reach in the market.