Destination Immersion: Taste of Reading Terminal Market

Pre-registration required. Limited to 50 people.

Step into the heart—and stomach—of Philadelphia at the legendary Reading   Terminal Market. On this 90-minute guided tour, you’ll explore one of   America’s oldest and most celebrated public markets, where rich history and bold flavors come together under one roof.

Uncover how a historic space evolved from a 19th-century rail hub into a thriving food destination that locals love and visitors seek out. Through vendor stories, generational traditions, and curated tastings, see how food becomes a compelling storytelling tool. One that builds emotional connection,   reflects authenticity, and can be leveraged to create memorable,   experience-driven branding in any destination.

Departs from Marriott Hotel Lobby.

Key Takeaway: Leveraging Experiences

See how one of Philadelphia’s cultural gems leverages local assets to create a meaningful and authentic culinary experience.