How Can You Reach Travelers in a World of AI? Exploring the Science of Wanderlust

Join Expedia Group Advertising to discover what resonates most with today’s travelers. Drawing on the Science of Wanderlust research, you’ll see how partners are creating content that inspires, builds trust, and drives bookings - from short-form videos to inclusive and authentic storytelling. Learn actionable strategies for leveraging AI, media networks, and creative partnerships to deliver measurable results across the entire traveler journey. 

Takeaways: 

• Learn   how DMOs can create impactful, compelling content to reach travelers and   drive bookings
• Understand travelers’ attitudes and preferences to the role of AI in the   travel booking journey to enhance campaigns while maintaining creativity
• Explore new ways to build content through creative partnerships and   leverage media networks to extend your reach even further