The Invisible Funnel: Marketing in a World You Can't See Anymore
August 25, 2026 - 4:15pm to 4:45pm
Destination marketing funnels haven’t disappeared...they’ve gone invisible. AI, algorithmic feeds, and zero-click discovery are shaping travel decisions long before (or if ever) websites or campaigns are engaged. This session reframes how destinations understand discovery, influence, and demand in a system-driven world, offering practical frameworks to adapt strategy, measurement, and content for what travelers actually experience today.