New Research: How Consumers Use Gen AI for Travel Planning

The transition from the Google digital ecosystem to Gen AI is well underway, and marketers need to adapt to rapidly changing consumer behavior. Gain insights from iolite group's State of AI study focused entirely on how consumers use gen AI for travel - what situations they use it for, what they like/dislike about it, and what all this means for destination marketers.

Takeaways: 

• Understand   the reach of Gen AI influence in consumer travel
• Fresh perspective on what travelers want (and don't want) from AI 
• Key priorities for navigating the rise of consumer AI usage