PIVOT! Real Talk from DMOs on Navigating Change, Proving Value, and Driving Impact using AI

From pandemic pivots to shifting political pressures and evolving traveler expectations, destination marketers know that change is the only constant. In this fast-moving session (yes, the Ross-and-the-sofa meme might make an appearance), hear from three seasoned marketing professionals about the unexpected challenges they’ve faced — and how they’ve adjusted course in real-time. From proving ROI to skeptical stakeholders to reaching new, high-value audiences, this panel offers practical, hard-won lessons on staying nimble while driving results.