Christie Bierlein

Christie Bierlein has spent her career at the intersection of destination marketing and data strategy, first as VP of Marketing for Visit Frankenmuth, where she led brand, digital, and campaign strategy for nearly a decade, and now as a Senior Director at Epsilon, where she works with some of the country's leading tourism organizations and hospitality brands.
That dual perspective of having sat on both sides of the table is what shapes Christie's approach. She understands what it's like to defend a budget before a board, build a campaign with limited resources, and wonder whether your marketing is actually working. She also understands, deeply, how the world's most sophisticated consumer brands use data and behavioral insights to build loyal customer relationships that drive long-term revenue.