Real Talk for Destinations: Marketing to Meeting & Event Planners; Trends, Market Shifts & What's Working Today
August 24, 2026 - 9:00am to 10:30am
Franklin 3/4
Planner expectations have shifted. Competition for group business is sharper. And most CVB marketing teams are being asked to prove more with fewer resources than ever before.
This 90-minute roundtable is a working session, not a lecture. Peer-driven and powered by real Cvent marketplace data, the conversation surfaces what's actually changing in how destinations attract and win meeting business — and what you can do about it.
You won't sit through slides. You'll compare notes with peers, surface patterns across markets, and leave with a sharper read on what to change, what to double down on, and at least one idea you can bring back to your team next week.