Skip to main content

Real Talk for Destinations: Marketing to Meeting & Event Planners; Trends, Market Shifts & What's Working Today


August 24, 2026 - 9:00am to 10:30am

Speakers

Planner expectations have shifted. Competition for group business is sharper. And most CVB marketing teams are being asked to prove more with fewer resources than ever before.
This 90-minute roundtable is a working session, not a lecture. Peer-driven and powered by real Cvent marketplace data, the conversation surfaces what's actually changing in how destinations attract and win meeting business — and what you can do about it.
You won't sit through slides. You'll compare notes with peers, surface patterns across markets, and leave with a sharper read on what to change, what to double down on, and at least one idea you can bring back to your team next week.