Six Degrees of Separation: Leveraging Celebrity Connections to Drive Tourism

Whether you’re a small town or sprawling metro, most destinations have some connection to a celebrity. During this panel discussion, you’ll hear recent case studies of how they leveraged big names to drive brand awareness and tourism. From Columbus’ “Get Goosebumps in Columbus” campaign, which celebrated being the hometown of “Goosebumps” author R.L. Stine, to other destinations across the country, you’ll learn how they made connections and created events that drove visitation.