Taking Flight Together: The Story of Successful Air Collaborations
Georgia is the home state of the world’s busiest and best (industry rankings) airport, Hartsfield-Jackson Atlanta International. Air service is top-of-mind among many destination marketers. For some the question is “How to begin a partnership?” While others ponder whether they should focus on marketing what they have.
This session will cover how small destinations work with an air service development company to expand reliant new air service on financial investment by the destination, and just how much is needed. This session will also include an airline’s (Delta) point of view and how they factor into the decision-making process when deciding whether air service meets their goals for a regional airport.
In the end, destination marketers of small, medium and large destinations that attend this session will leave with a better understanding of how air service development companies, airports and DMOs work together to make a destination as appealing as possible.
- The role of a DMO in air service development.
- The state of air service development post-COVID.
- The roles and responsibilities between development and marketing, including who best serves in the role of development versus marketing when working with airport partners.