They're Coming for Your Visitors: What Italy, Ottawa & Estonia Know That We Don't

Destination marketing is no longer a domestic game. As global competition for travelers intensifies, the most innovative positioning, partnership, and audience strategies are increasingly coming from outside the U.S. In this session, Tiki's Jamie Claudio is joined by marketing and tourism leaders from Italy (ENIT), Ottawa, and Estonia, each of whom will share how they define their destination's brand, reach global audiences and adapt to changing traveler behavior. The discussion then opens into a frank Q&A on the geopolitical and competitive forces reshaping inbound travel, including the headwinds facing U.S. destinations, offering attendees practical ideas and a more global perspective on the work we all share.