Where Are We Headed Next? Decoding Traveler Intent and Destination Choice

Join Expedia Group Advertising for a look at how travelers discover, consider, and choose destinations, and which influences carry the most weight along the way. Drawing on Expedia Group’s Unpack ’26 and Cartbound research, we'll explore the trends shaping destination consideration into 2027, along with understanding how travel influences consumer spending behavior across categories like fashion, beauty, electronics, food, and financial services. Attendees will leave with data to help reach high-intent travelers earlier in their journey and convert inspiration into bookings.