Your Story is Worth More Than One Campaign

Join Chad Netherland from Gatlinburg CVB and Gray Destination Marketing for a behind-the-scenes look at how one destination transformed a single storytelling investment into an evergreen content strategy through long-form video, national distribution and strategic content repurposing. Learn how thinking like a publisher, not just an advertiser, can help destinations extend the life of every marketing dollar while creating authentic stories that inspire travelers long after a campaign ends.

Takeaways:

• Shift from an advertiser mindset to a publisher mindset.
• Build content that delivers value long after the paid campaign ends. 
• Maximize every storytelling investment through strategic distribution and repurposing.
• Measure success beyond impressions by creating lasting destination assets.