Franklin 11-13
Philadelphia Marriott Downtown
Airlines see the journey before anyone else. Where demand is building, which markets are heating up, when travelers start planning. In this fireside chat, Ad+genuity (leading travel industry marketing agency) sits down with United Airlines to pull back the curtain on the kind of insight only an airline can offer: what key sporting events travel patterns are already signaling, how airline insights can sharpen drive-market campaigns, and the demand signals most destinations never get to see. If you market a destination, this is the room you want to be in.
Takeaways:
•What airline demand insights reveal about emerging travel moments, such as key sporting events and other cultural moments.
•How to apply airline insights to sharpen drive-market campaign strategy.
•How can destinations identify demand trends and influence decisions earlier in the planning journey.
•How to differentiate strong travel audience signals from weak insights, and the questions every destination should ask before they take action.