Program Schedule


What to Expect at ESTO

Each year, ESTO delivers bold content, dynamic learning formats and opportunities to connect and equip destination leaders with insights they can immediately put into action.

Session Format
  • Keynotes: Bold ideas and big-picture insights from industry leaders.
  • Mini Keynotes: Fast-paced spotlights on emerging strategies.
  • Presentations: Case studies and research-driven sessions.
  • Take-Off Talks: Short, story-driven talks with big impact.
  • Roundtables: Interactive discussions and peer exchange.

 

A Look Back at ESTO 2025

In Phoenix, the ESTO 2025 program set a new standard for how destination leaders learn and connect. Attendees experienced:

 

  • Immersive activations, including the hands-on AI Playground, where marketers explored practical applications of emerging technologies.
  • Fresh networking formats, such as Beyond the Classroom, designed to foster collaboration and exchange outside traditional sessions.
  • Purpose-driven engagement, highlighted by the expanded ESTO Cares initiative.

 

These highlights exemplify ESTO’s ongoing commitment to building programs that push boundaries and inspire action.

Event Policies

For full details including information around cancellations, substitutions, payments and photography, explore U.S. Travel’s general event policies and ESTO-specific guidelines.  

 

 

Print
Sunday, August 17
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7:30am - 5:00pm

Networking

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4:30pm - 6:00pm

Networking

  • ESTO Sonoran Summer Party
    Sponsored by
    Brand USA, Arizona Office of Tourism, and Visit Phoenix
    More Details
    Kick off ESTO 2025 with a Vibe! Join us for the Sonoran Summer Party, a pre-dinner reception designed to welcome you in true Southwest style—with great people, stunning views, and unforgettable energy. Hosted at Desert Ridge’s stylish Twenty6 lounge and terrace, this casually elevated gathering features panoramic Sonoran Desert views, crave-worthy regional bites, craft cocktails (and zero-proof sips!), and plenty of opportunities to mix, mingle, and make meaningful connections. Whether you’re reconnecting with longtime colleagues or meeting ESTO first-timers, this is your chance to relax, recharge, and raise a glass to the official launch of ESTO 2025.