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Schedule



ESTO delivers bold content, dynamic learning formats and opportunities to connect and equip destination marketing leaders with insights they can immediately put into action.

Explore the full schedule to start planning your experience at ESTO.

Download the mobile app by searching for ESTO 2026 in the app store, or use the web version to personalize your schedule.

Monday, August 24
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7:00am - 9:00am

Experience

  • Grand Ballroom I-J
    Philadelphia Marriott Downtown

    Pre-registration required here.

    Since 2015, ESTO Cares has been an annual tradition rooted in community, compassion and connection and offers attendees a meaningful way to give back to the local community. This volunteer-led initiative is organized and hosted by the National Council of State Tourism Directors (NCSTD) Alumni and is one of the most rewarding ways to kick off your ESTO experience.

    In 2026, attendees will come together to support Ronald McDonald House Charities of Philadelphia. The Ronald McDonald House of Philadelphia opened in 1974 and has the distinction of being the very first Ronald McDonald House.

    If you participated in ESTO Cares in Phoenix last year you know how meaningful it was to assemble Kits-For-a Cause. We will be doing this same activity this year. We will assemble activity, comfort, or toiletry kits filled with practical and uplifting items for children, caregivers, and families staying at Ronald McDonald House Charities of the Philadelphia Region. Every kit helps bring comfort, convenience, and a little joy during a difficult time.

    You'll also be enjoying the comradery of sitting side by side with your ESTO colleagues from across the country.

     

    Start your ESTO with purpose

     

    RSVP by August 24 to join us Monday morning for a live, hands-on volunteer event from 7:00 a.m. - 9:00 a.m. Coffee will be available at 7:00 a.m., and registration opens at 7:15 a.m.

    Come for the camaraderie. Stay for the impact.

    Unable to attend in person? You can still join the cause by making a donation through the “Friends of ESTO” ticket option.

     

    Onsite Check-in Time: 7:15 am

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7:00am - 5:30pm

Experience

  • Franklin Foyer
    Philadelphia Marriott Downtown

    Celebrating Excellence in Destination Marketing

    Meet the 2026 Finalists

    Discover the innovative campaigns, impactful programs, and exceptional leaders recognized as finalists for the 2026 ESTO Awards.

    Awards Celebration Tuesday | Reception: 6:00 p.m. | Program: 7:00 - 9:30 p.m.

  • Marriott, Grand Ballroom Pre-Function, Level 5
    Philadelphia Marriott Downtown

    Take a moment to relax and recharge in the Wellness Lounge, sponsored by Granicus Destinations. Don't miss the opportunity to receive a complimentary chair massage from a professional massage therapist during the following times:
    Monday, August 24: 12:25 p.m. - 4:30 p.m.
    Tuesday, August 25: 10 a.m. - 3:45 p.m.
    Wednesday, August 26: 8:30 a.m. - 11 a.m.