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Program Schedule


What to Expect at ESTO

Each year, ESTO delivers bold content, dynamic learning formats and opportunities to connect and equip destination leaders with insights they can immediately put into action.

Session Format
  • Keynotes: Bold ideas and big-picture insights from industry leaders.
  • Mini Keynotes: Fast-paced spotlights on emerging strategies.
  • Presentations: Case studies and research-driven sessions.
  • Take-Off Talks: Short, story-driven talks with big impact.
  • Roundtables: Interactive discussions and peer exchange.

 

A Look Back at ESTO 2025

In Phoenix, the ESTO 2025 program set a new standard for how destination leaders learn and connect. Attendees experienced:

 

  • Immersive activations, including the hands-on AI Playground, where marketers explored practical applications of emerging technologies.
  • Fresh networking formats, such as Beyond the Classroom, designed to foster collaboration and exchange outside traditional sessions.
  • Purpose-driven engagement, highlighted by the expanded ESTO Cares initiative.

 

These highlights exemplify ESTO’s ongoing commitment to building programs that push boundaries and inspire action.

Event Policies

For full details including information around cancellations, substitutions, payments and photography, explore U.S. Travel’s general event policies and ESTO-specific guidelines.  

 

 

Monday, August 18
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7:00am - 7:45am

Beyond the Classroom

  • Pre-Registration Required

    Join us for a relaxing and rejuvenating experience on August 18th where you’ll flow through a gentle yoga session that emphasizes connecting with the body, breath, and mind, encouraging physical, mental, and emotional well-being. Each participant will be provided with water, a towel, and a yoga mat. Comfortable attire recommended.

    Advance RSVP required through your personalized schedule.

  • Pre-Registration Required

    Immerse yourself in the soothing vibrations of our sound healing led by our local sound healer. This experience combines ancient healing techniques with the harmonious sounds of crystal bowls and other therapeutic instruments. End your session with a guided meditation, taking you to a grounded and relaxed mental state allowing you to conquer your week with a heightened sense of clarity and peace. Each participant will be provided with water, a towel, and a yoga mat. Comfortable attire recommended.

    Advance RSVP required through your personalized schedule.