Franklin 11-13
Philadelphia Marriott Downtown
Join Chad Netherland from Gatlinburg CVB and Gray Destination Marketing for a behind-the-scenes look at how one destination transformed a single storytelling investment into an evergreen content strategy through long-form video, national distribution and strategic content repurposing. Learn how thinking like a publisher, not just an advertiser, can help destinations extend the life of every marketing dollar while creating authentic stories that inspire travelers long after a campaign ends.
Takeaways:
- Shift from an advertiser mindset to a publisher mindset.
- Build content that delivers value long after the paid campaign ends.
- Maximize every storytelling investment through strategic distribution and repurposing.
- Measure success beyond impressions by creating lasting destination assets.