ESTO delivers bold content, dynamic learning formats and opportunities to connect and equip destination marketing leaders with insights they can immediately put into action.
Explore the full schedule to start planning your experience at ESTO.
Download the mobile app by searching for ESTO 2026 in the app store, or use the web version to personalize your schedule.
Celebrating Excellence in Destination Marketing
Meet the 2026 Finalists
Discover the innovative campaigns, impactful programs, and exceptional leaders recognized as finalists for the 2026 ESTO Awards.
Take a moment to relax and recharge in the Wellness Lounge, sponsored by Granicus Destinations. Don't miss the opportunity to receive a complimentary chair massage from a professional massage therapist during the following times:
Monday, August 24: 12:25 p.m. - 4:30 p.m.
Tuesday, August 25: 10 a.m. - 3:45 p.m.
Wednesday, August 26: 8:30 a.m. - 11 a.m.
Resilient optimism is a performance advantage—especially for leaders navigating constant pressure, competing priorities, and rising expectations.
In destination marketing, where teams are balancing stakeholder demands, proving value, and adapting to rapid change, the ability to maintain clarity and momentum isn’t optional—it’s critical.
In this closing keynote, Michelle will share research-backed strategies to help leaders sustain energy, think clearly under pressure, and lead with confidence.
Drawing on Michelle’s work with leading institutions and research conducted with the U.S. Travel Association, the session connects optimism directly to performance—showing how recovery, mindset, and behavior drive measurable outcomes.
More importantly, it reinforces the role this industry plays: travel isn’t just an experience—it’s a driver of resilience, helping people recharge, refocus, and perform at their best.
Takeaways: