Adam Stoker

Adam Stoker is a leading voice in the destination marketing industry, renowned for his innovative strategies that transform how destinations connect with their audiences. As President and CEO of Relic and Brand Revolt, Adam has spearheaded hundreds of successful campaigns, emphasizing a "Content-Community-Commerce" model to help destinations build owned audiences and long-term success. His work champions the shift away from traditional, paid-media-focused marketing toward authentic storytelling and community engagement. Adam is also the host of the Destination Marketing Podcast, a widely recognized resource with over 135,000 downloads, where he shares actionable insights and interviews with industry leaders. A sought-after speaker, Adam has presented at numerous conferences, including Destinations International events, the One West Tourism Alliance Education Summit, and state tourism conferences across the U.S. His philosophy is rooted in delivering value and breaking free from the "sea of sameness" in marketing by creating unique, impactful campaigns. With a passion for fostering connections and elevating the visitor experience, Adam is shaping the future of destination marketing by inspiring marketers to focus on sustainable, meaningful strategies. In 2024, Adam founded the digital town square for the destination marketing industry called TourismIQ. This revolutionary platform helps destination marketing professionals access all the necessary resources to progress in their career and propel the industry forward.